The 20x20 Innovation method is based on a matrix of Innovation Entities, such as markets, on one hand, and, Modifiers, such as combining, on the other hand. Innovation Entities are categories that can be disrupted, changed, reversed, basically modified to create something new. An innovation. Some examples, and I will…

In this article, we will explain audio branding, often referred to as sonic branding, and discuss three things: the basics of audio branding and why it's becoming increasingly important. …

In order to produce music, software, and instruments alone won’t suffice. Let’s start with one of the most important hardware pieces: the audio interface. There are plenty of options when it comes to picking an audio interface. However, the audio interface processes and delivers the quality of the sound. It’s…

I’ve always been and still am a strong believer in how Voice User Interfaces will significantly impact most user experiences. What I couldn’t predict, of course, was the emergence of the Covid Pandemic and how it would change the way we would live and work. The Impact of Covid — Hygienic Awareness Covid has raised awareness in…

Neural Networks We often forget about neural networks. Please pay attention (and make sure you also understand the mathematical formula in the article) as it explains decision-making very well. NNAs (neural network algorithms) use the human brain’s neurons as the basis. In simple terms, neurons allow the flow of information in our…

Minor chords and major chords using the major or minor scale are basic and crucial. when learning guitar, you have to know them and be able to play them with the entire neck. The root is the main note. If we take it one step further and do not use…

For this article, I’d like to note that I will be referring to Sound User Interfaces instead of Voice User Interfaces since a notification or alarm sound is not a voice experience. An interface without a screen, for example, is limited to voice, as well as certain sounds. Back in…

Before we explain the samples, sounds, instruments (or VSTs), we have to understand the fundamentals of music and the DAW (music software). Remember, I use Logic Pro, and have been using it for 17 years. For 250 USD you get a top-notch DAW. Steinberg Cubase costs a 100 USD more…

Given this is the first article about audio production, I wanted to make clear that the majority will be related to music production. However, we will explain how to clean up audio, such as background noise. DAWs or Digital Audio Workstations I primarily use Apple Logic Pro as my DAW. We will look at other…